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Brand guidelines

Use Track Pitch clearly and truthfully

These rules keep partner, press, conference, venue, artist, and badge uses aligned with the product people actually see.

Naming rule

Use Track Pitch as two words. Avoid TrackPitch, Track-Pitch, TrackPitch.ai.

Press kit assets

Ink

#070708

Ivory

#F4F4F0

Signal

#D6FF2E

Accent on light

#5C6B12

Panel

#0F0F12

Voice and Positioning

Track Pitch should sound professional, direct, music-native, and grounded in real workflows.

Primary descriptor: Track Pitch is the professional identity, reputation, and coordination layer for the global music industry.

Long descriptor: Track Pitch gives artists, venues, promoters, labels, fans, and music professionals one trusted platform for verified profiles, SignalRank reputation, discovery, booking workflows, events, editorial coverage, and marketplace coordination.

Tone: Use practical language for artists, venues, promoters, labels, fans, and operators. Avoid hype that suggests guaranteed discovery, ranking, revenue, booking, or press outcomes.

Logo Usage

Use only approved logo files from the press kit and preserve their shape.

Approved files: Use the approved Signature TP icon plus upright title-case wordmark with the straight-bottom P as the primary logo. Use the TP alone for compact icon placements. Download the approved hybrid assets from /press-kit; do not retype, redraw, stretch, outline, or add effects to the logo.

Clear space: Keep clear space of at least one TP stem thickness around the artwork. Preserve the approved icon-to-wordmark gap and proportions in the supplied files.

Minimum size: Keep the primary lockup at least 180px wide and the standalone symbol at least 24px. Use the supplied pixel-aligned favicon at 16px rather than shrinking the full logo.

Color

Use the approved Track Pitch color set from the press kit.

Ink: #070708 is approved for brand, press, and partner materials.

Ivory: #F4F4F0 is approved for brand, press, and partner materials.

Signal: #D6FF2E is approved for brand, press, and partner materials.

Accent on light: #5C6B12 is approved for brand, press, and partner materials.

Panel: #0F0F12 is approved for brand, press, and partner materials.

Typography

Use the same type system as the product unless a partner template requires a fallback.

Primary type: Use Track Pitch Signature Bold for display text and Signature Bold Italic for expressive brand lettering. Use Geist for body copy and dense controls. Signature is a single heavy display weight, not a body-text family.

Data type: Use JetBrains Mono for rankings, scores, timestamps, route labels, code, and compact data labels.

Fallbacks: When Signature or Geist is unavailable, use a neutral system sans-serif; use system monospace for JetBrains Mono. Always use the supplied hybrid SVG for the primary logo.

Product Screenshots

Use current product screenshots from the press kit and preserve product truth.

Source: Use screenshots from /press-kit or approved launch evidence captures. Do not use outdated or fabricated product states.

Privacy: Crop or redact private user, payment, message, email, and unreleased artist data before any external use.

Context: Caption screenshots by product surface, such as SignalRank, events, dashboard, discovery, or public profiles.

Powered by Track Pitch

Badge use is reviewed and approval-gated.

Approval required: Artists, venues, and event series must apply through /powered-by-track-pitch and receive an approved asset before using the badge.

Meaning: The badge means the public surface routes to Track Pitch identity, event, booking, or discovery workflows. It does not mean Track Pitch sponsors or endorses the artist, venue, or event.

Placement: Place the badge near the profile, event, EPK, booking, or lineup context it supports, with enough surrounding space to read it clearly.

Legal and Partner Boundaries

External use must not overstate the relationship or product claims.

Boundary: Do not imply Track Pitch sponsorship, certification, investment, partnership, or endorsement unless a signed agreement says so.

Boundary: Do not use Powered by Track Pitch badges until the badge request has been approved and the final asset has been issued.

Boundary: Do not describe SignalRank as a paid ranking, guarantee, chart replacement, or label-signing decision engine.

Boundary: Do not crop product screenshots in a way that exposes private user data or misrepresents available product functionality.

Quick boundaries

Do not imply Track Pitch sponsorship, certification, investment, partnership, or endorsement unless a signed agreement says so.

Do not use Powered by Track Pitch badges until the badge request has been approved and the final asset has been issued.

Do not describe SignalRank as a paid ranking, guarantee, chart replacement, or label-signing decision engine.

Do not crop product screenshots in a way that exposes private user data or misrepresents available product functionality.