Why Trademarking your artist name Matters
The music business runs on a handful of concepts that trademarking your artist name sits right in the middle of. Get these right early and you avoid the expensive lessons later.
This is foundational stuff, the same way upcoming events is foundational to getting discovered — boring until it pays off, then suddenly essential.
What To Actually Do
Start by knowing what you own. Your masters, your publishing, and your name are assets — treat them like it, and never sign them away without understanding what you are trading for.
Start by knowing what you own. Your masters, your publishing, and your name are assets — treat them like it, and never sign them away without understanding what you are trading for.
Start by knowing what you own. Your masters, your publishing, and your name are assets — treat them like it, and never sign them away without understanding what you are trading for.
Mistakes That Cost You
The costliest mistake is signing for an advance you do not understand. An advance is a loan against your future earnings, not free money, and the terms decide whether it helps or traps you.
Another frequent error is ignoring publishing entirely. For many artists, publishing royalties eventually outpace everything else, yet they go uncollected for years.
Protect Your Work
Knowledge here is leverage. Pair it with a strong presence — keep your the Track Pitch rankings active and use more on the Track Pitch blog to understand the value of what you are building.